Designed for managers, Directors and business owners. The learning material gives you and/or your team the skills and knowledge needed to create strategies that boost competitive advantage. Our approach is founded on the need for high performers to acutely understand the 20% of strategies that generate 80% of the impact to inject power in marketing, process, people and money.
How does the it work?
This training module is split into two half day workshops. The training can be delivered in-house at your premises or at our selected training suite, for up to 12 delegates.
What will you learn?
- Understanding Strategically Important Action
- How to build brand power
- 20:80 marketing action
- 20:80 process improvement
- 20:80 people development
- 20:80 profit stimuli
- Filling in a Future Statement
- How to map strategy across a business
Sample Content from this Module
The working title for this element of the Game Change program is INJECT POWER.
Deciding the critical acts of business is needed to translate aspirations into reality and business as usual. You must become the catalyst for the 20% of action that generates 80% of the business impact. Samples from the course content are listed below.
20:80 Marketing Action – The Most Important Graph in Marketing
“The most common mistake people make when creating marketing and sales strategies is to assume they are the customer. They make decisions based on what they think and feel, not their customers’ needs and emotions which obviously can be very different.”
20:80 Process Improvement – People Break Processes
“Profit-margin is most commonly eroded at the interfaces, or handover events. It is usually people that break processes by not following the system, consciously through taking short cuts, or unconsciously because of poor communication. This is where management proves their worth by being aware of what’s going on at these high risk interfaces.”
20:80 Profit Stimuli – Influence the Price
“In our experience, most entrepreneurs fail to appreciate their real worth in the eyes of customers. Adopting a competitor-led pricing policy means every time you make a sale you are effectively throwing money away because of the missed income you could have earned if you had priced optimally.”
If you would like more information on the content in this module, please download a PDF copy of the Game Change book. The learning content is included in the section Act 2: Inject Power.